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Evidence-Based Marketing

20
Sep 2019
Friday

Attribution reveals which marketing efforts advance the customer along your desired journey most efficiently and effectively. Neither last touch attribution nor first touch attribution alone properly credit ...

3
Sep 2019
Tuesday

We're kicking off a new series about evidence-based marketing and its framework. This will be a six part series, the first of which will cover the integration and enrichment of event and customer data. ...

9
Aug 2019
Friday

In general, Buzzwords suck. They suck because they’re a cop-out. Just another slick way to try to stand out or differentiate yourself without ...

6
Aug 2019
Tuesday

The ultimate goal of any retail marketing platform is positive revenue. Surprisingly, the current landscape is making it unnecessarily difficult for retailers to achieve that goal. Why is that?

15
Jul 2019
Monday

Marketers are struggling to understand which customer touchpoints are driving sales. This brief, lighthearted video explains what revenue attribution is, how it reveals your customer's true path to purchase, and ...

1
Jul 2019
Monday

The Mobile Marketing Association (MMA) sponsors the Marketing Attribution Think Tank. In addition to having a great acronym, "MATT" is ...

14
Jun 2019
Friday

StrongMail and SurveyMonkey recently released their Marketing Trends Survey. The survey of 1,002 executives across industries revealed that 89% plan to maintain or increase aggregate marketing spend and 56% plan to ...

3
Jun 2019
Monday

A key challenge for marketers is getting the right message, to the right customer, via the right channel, at the right time. This short, fun video explains what contact optimization is and how it delivers the best ...

15
May 2019
Wednesday

Customer Value (CV, or sometimes CLV or LTV) is a cornerstone of customer-centric marketing. In a nutshell, CV is a prediction of the net profit associated with a customer's relationship with a business over ...

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