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Evidence-Based Marketing

Erik Tropple

Erik Tropple
Erik is the VP of Revenue, partnering with retail executives who are focused on growth but have a data & analytics gap. Erik is specifically passionate about small/mid-size retailers and helping them compete with the big guys. Outside of work, Erik can be seen riding his sea-foam green scooter around the lakes, hanging out with his family, or playing basketball with friends.
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Recent Posts

Aug 2019

In general, Buzzwords suck. They suck because they’re a cop-out. Just another slick way to try to stand out or differentiate yourself without ...

Aug 2019

The ultimate goal of any retail marketing platform is positive revenue. Surprisingly, the current landscape is making it unnecessarily difficult for retailers to achieve that goal. Why is that?


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