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Evidence-Based Marketing

Matt Redlon

Matt Redlon
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Recent Posts

20
Sep 2019
Friday

Attribution reveals which marketing efforts advance the customer along your desired journey most efficiently and effectively. Neither last touch attribution nor first touch attribution alone properly credit ...

3
Sep 2019
Tuesday

We're kicking off a new series about evidence-based marketing and its framework. This will be a six part series, the first of which will cover the integration and enrichment of event and customer data. ...

15
Jul 2019
Monday

Marketers are struggling to understand which customer touchpoints are driving sales. This brief, lighthearted video explains what revenue attribution is, how it reveals your customer's true path to purchase, and ...

1
Jul 2019
Monday

The Mobile Marketing Association (MMA) sponsors the Marketing Attribution Think Tank. In addition to having a great acronym, "MATT" is ...

15
May 2019
Wednesday

Customer Value (CV, or sometimes CLV or LTV) is a cornerstone of customer-centric marketing. In a nutshell, CV is a prediction of the net profit associated with a customer's relationship with a business over ...

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