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Evidence-Based Marketing

Matt Redlon

Matt Redlon
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Recent Posts

15
Jul 2019
Monday

Marketers are struggling to understand which customer touchpoints are driving sales. This brief, lighthearted video explains what revenue attribution is, how it reveals your customer's true path to purchase, and ...

1
Jul 2019
Monday

The Mobile Marketing Association (MMA) recently launched the Marketing Attribution Think Tank. In addition to having a great acronym, ...

15
May 2019
Wednesday

Customer Value (CV, or sometimes CLV or LTV) is a cornerstone of customer-centric marketing. In a nutshell, CV is a prediction of the net profit associated with a customer's relationship with a business over ...

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