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Evidence-Based Marketing

3
Jun 2019
Monday

A key challenge for marketers is getting the right message, to the right customer, via the right channel, at the right time. This short, fun video explains what contact optimization is and how it delivers the best ...

15
May 2019
Wednesday

Customer Value (CV, or sometimes CLV or LTV) is a cornerstone of customer-centric marketing. In a nutshell, CV is a prediction of the net profit associated with a customer's relationship with a business over ...

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