Evidence-Based Marketing

Customer Lifetime Value is a fundamental acknowledgment that not all customers are equally valuable to your organization. It's important to understand the effects of recency, frequency, and monetary value ...

Attribution reveals which marketing efforts advance the customer along your desired journey most efficiently and effectively. Neither last touch attribution nor first touch attribution alone properly credit ...

We're kicking off a new series about evidence-based marketing and its framework. This will be a six part series, the first of which will cover the integration and enrichment of event and customer data. ...