Transform your brand by utilizing marketing measurement & optimization to make
decisions based on data, not intuition.
The foundation of customer-centric marketing is rich, customer journey data. Unlike other solutions, Clario creates and retains a full snapshot of each customer before and after every interaction with your brand, for three years of history and going forward on a regular, recurring basis. Characteristics may include customer preferences, interests, device descriptors, observed behaviors, geography, and demographics.
Attribution reveals which marketing efforts advance the customer along your desired journey most efficiently and effectively. Neither multi-touch attribution (bottom up), nor media mix models (top down) alone properly credit each interaction, and no single model works for every marketer. Clario unifies both methodologies using custom machine learning models to overcome these weaknesses.
Understanding the value a customer will generate in various periods of time subsequent to a behavior (positive or negative) is an essential component of evidence-based marketing. Clario predicts CLV for any behavior (not just a predefined set), empowering you to invest in / incent high-value behaviors with clear insight into the payback you will receive over time.
While many platforms support audience creation, Clario enables marketers to quickly identify high value or at risk customers based on interconnected customer characteristics, observed behaviors, product / service characteristics, financial / promotional characteristics, attributed marketing interactions, and/or CLV predictions. Further, Clario empowers marketers to create and act on one-click machine learning models which predict who is most likely to fall into these risk or opportunity segments in the future.
Clario enables marketers to dynamically define or upload audiences and then compare the two population’s performance across dozens of dimensions. Whether a landing page, email subject line, Facebook Ad, display campaign, or creative/copy variant, Clario will even determine if the differences are statistically significant.
Most organizations forecast performance and build plans using channel-centric metrics or simple, YoY factors. Building on its rich data foundation, Clario builds custom forecast models which predict organizational performance and empower marketers to create media, and even product, plans based on the point-in-time quantities and migration rates of customers through their journey with your brand.